That pornographic tweet from U.S. Airways. General Mills taking away our right to sue. GM trying to explain why it wouldn’t spend an extra 57¢ per car to save a bunch of lives. And so on.
Some brands are highly skilled at navigating bad press.
While others manage to take a bad situation and make it even worse.
I talk about why that’s so in my latest column for Applied Arts Magazine, which you’ll find here.
New from Axe.
Agency: BBH London
SPECIAL OPERATION: All Colors Against Racism - Fox Sports (FIC Creative Team LATAM)
A sweet, simple idea.
PRINT: Untie Yourself - Lionel Cognac (FCB Kiev)
FILM: The Most Interesting Man In The World: Dogsled - Dos Equis (Havas Worldwide New York)
Consistently great writing.
This is a great campaign idea: You’ll want to download the HBO app for mobile viewing just to avoid the discomfort of watching TV with your parents.
One test of a campaign idea is the ease with which it rolls out into other executions. You’ll find a ton of these spots over at Ads of the World, and it’s clear the campaign could still keep on going.
Advertising Agency: SS+K, USA
Chief Creative Officer: Bobby Hershfield
Senior Copywriter: Lindsey Lanpher
Copywriter: Richard Tseng
Director of Production / Innovation: John Swartz
Senior Producer: Kim Cross
Digital Strategy and Innovation: Kevin Skobac
Group Account Director: Jennifer Barr
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Executive Producer: Ken Licata
Director of Photography: Marc Laliberte Else
Editorial: Mackenzie Cutler
Editors: Gavin Cutler and Ryan Steele
Post Producer: Evan Meeker
Ring size business card by JvM Germany.
Grip the road.
School bus driver needed
Agency: Unknown Via
Some of the best headlines…
Not a unique campaign, but it gets the point across in a creative way. Great for non advertising freaks who are seeing it as a fresh concept
NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that’s both tongue-in-cheek and foot-in-mouth.
Strange and funny.
Advertising Agency: Lapiz/Leo Burnett, Chicago, USA
CCO: Laurence Klinger
VP Executive Creative Director: Fábio Seidl
Creative Director: Manuel Torres Kortright
Creatives: Omar Soto, Gaston Sotomayor
Production Company: Landia
Director: Karina Minujin