Agency: Publicis Kaplan Thaler, New York, USA
Creative Director: Mark Ronquillo
Art Director: Jess Killian
Copywriter: Malissa Johnson
Photographer: Greg Neumier
Art Producer: Darielle Smolian
Released: December 2013
Source: Gute Werbung
It’s out of fashion now, but in years past, copywriters invested a lot of time in nailing “the kicker” – a particularly clever or twisty line that would bring the body copy to a close.
I don’t think Mrs. Brown is a copywriter but, damn, the lady sure knows how to write a kicker.
Creativity requires a delicate balance of primarily these eight things. If you’re not feeling particularly creative, evaluate which of these might be off balance for you.
LG Washer & Dryer Machine. Dries even the toughest fabrics.
BBC World placed small stickers with the words ‘LIVE’ and the BBC World logo were in the side windows of taxis