SUDLER & HENNESSEY IN TORONTO. I'VE BEEN WRITING ADS FOR 25 YEARS. DAYUM.
I STARTED THIS BLOG TO PROVIDE FREE ADVICE AND INSTRUCTION TO YOUNG PEOPLE IN ADVERTISING.
I HOPE IT HELPS. © 2011-2013 SUZANNE POPE. ALL RIGHTS RESERVED. VIEWS ARE MY OWN.
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"A person buying ordinary products in a supermarket is in touch with his deepest emotions."
― John Kenneth Galbraith (Canadian-born economist, 1908-2006)
Not new, but still worth sharing for its brilliance.
(Hat tip to Martin Murphy!)
If you want a stronger marriage, work on it together
Advertising Agency: Richter7, Salt Lake City, USA Via
Wild postings seldom get noticed anymore. But this one will.
Black Sabbath Poster – The Legends Return
~ Janus Hansen / Andreas Rasmussen
I don’t know if this ad ever ran, but I don’t care. It’s the best expression of the “slow ketchup” strategy I’ve seen in years.
Advertising Agency: Leo Burnett, New Delhi, India Via
UPDATE: Oh, dear. My enthusiasm for this ad was evidently misplaced. As an alert reader on Ads of the World pointed out, this idea was done way back in 2002 by Leo Burnett in Paris.
Kids, in the age of the Internet, if you don’t have an original ad, you’d better have an original excuse.
(Source: karenhurley)
The tears of the fathers doused my cynicism.
Huggies Pregnancy Belt Lets Dads Feel Their Babies Move and Kick
(via berniewatt)
Love these quotes.
Lovely illustration
(Source: yoannmichaux, via anotherdayinadvertising)
A GREAT PRODUCT, AND A MISSED OPPORTUNITY
Twenty years ago, when people were still writing body copy, there was often an easy way to help someone improve a mediocre ad. A good creative director would know to look beyond the flat or confusing headline and burrow into whatever story was being told below. More often than not, the body copy would contain some really unusual fact about the product, a fact that was absent from the headline. The CD would point to that fact and say, “That’s your story. That’s what this ad should be about.” The copywriter’s eyes would light up, because she suddenly had the material for a great ad, if not a great campaign.
Which brings me to this campaign for a new watch from Braun. (I am not posting the other two ads, as they are even more disappointing and unclear than this one.) Here is what I understand to be the message of this campaign: Unlike most of today’s absurdly complicated watches, the Braun Steel Range is designed to tell you just the time and the date, and to do so with clean and beautiful simplicity. I should not have needed to read all three ads to get that message, but I did. Consider the headline: From 1 to 12 in 11 hours. What? Yes, I know they’re playing with the old 0-60 cliche (which is unfortunate in itself), but that thought is still a couple of steps away from saying that this watch is a model of Apple-esque minimalism. Fortunately, there’s body copy below to clear things up:
This watch shows exactly two things:
The time and that you have taste.
If I had been the creative director on this job, I would have pointed to that line and said, “That’s your headline. That’s what this ad should be about.”
Source: I Believe in Advertising
Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk,
Creative Director: Olaf Reys
Art Director: Sebastian Steinhoff, Phillip Alings
Copywriter: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
Apple - “Our Signature” (Agency: TBWA\Media Arts Lab)
(Source: Business Insider, via berniewatt)
Cool little video from Apple about their process. I like the subtle touches in the sound design and animation.
(via berniewatt)
This is a very good ad, especially for those who get golf.
“I treat golf as a sport.” @TigerWoods @nikegolf #TW14
