SUDLER & HENNESSEY IN TORONTO. I'VE BEEN WRITING ADS FOR 25 YEARS. DAYUM.
I STARTED THIS BLOG TO PROVIDE FREE ADVICE AND INSTRUCTION TO YOUNG PEOPLE IN ADVERTISING.
I HOPE IT HELPS. © 2011-2013 SUZANNE POPE. ALL RIGHTS RESERVED. VIEWS ARE MY OWN.
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BRAND STORYTELLING: AN OLD CRAFT WITH NEW DANGERS
That is the subject of my new Applied Arts column, which you can read here.
Here’s a lovely spot for Getty Images by AlmapBBDO in Brazil.
Creatives typically weep and moan when forced to use stock photography, but a lot of it is surprisingly good these days. You just have to be willing to look.
“Hot Wheels Elite Collection. Make Daddy Jealous.”
This is not a campaign. It is the same ad three times.
That said, it’s a very good one-off, and I admire how the team made the logo and tag line organic to their concept. By “organic,” I mean that the logo and line are actually in the situation (on the window glass) as opposed to being added as a separate layout element.
Source: I Believe in Advertising
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Gueret, Kurt Novack
Copywriter: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Director: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
Illustrator: 3d/Antoine Mairot (La Manufacture Paris)
Producer: Mk Studio Paris, La Manufacture Paris
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser’s Supervisor: Claire Moison
Planner: Ivan Pejcic
NUTELLA LAWYERS SHUT DOWN WORLD NUTELLA DAY; ENTIRE INTERNET SHAKES HEAD IN DISBELIEF
Ladies and gentlemen, this is Sara Rosso.
Sara loves Nutella. In fact, she loves it so much that for the past seven years, she has organized a World Nutella Day, a day for celebrating the awesomeness that is Nutella with recipes, songs, videos and other forms of Internet-based worship.
Sara’s Facebook page has some 40,000 fans; her Twitter feed has 7,000 followers. For Ferrero, the manufacturer of Nutella, the appropriate reaction to all this free publicity was obvious: They had their lawyers send Sara a cease-and-desist letter.
Seriously, the facepalm this inspires would leave you with black eyes for a month. The Internet backlash is just beginning. But, looking on the bright side, Ferrero’s ad agencies can now start billing for what Sara was doing for free.
UPDATE: Nutella has seen the error of its ways! They’ve ceased legal action, and have issued a statement expressing gratitude for Sara Rosso’s loyalty. World Nutella Day will return!Sometimes, when you have a product that is truly amazing – like, um, the Internet – your advertising can succeed without a strong idea.
Such is the case with this look back at the history of the Web from Google. The strongest idea here is in the music, which uses MS-DOS beeps as the foundation for the melody.
But with or without an advertising idea, the spot still took my breath away.
Credits below. (I assume the spot was done in-house by Google.)
Source: Ads of the World.
Creative Director: Patrick Ehrlund
Designer: Matt Delbridge
Producer: Rakel Smith
Clever.
Okay, I laughed.
(Source: helloyoucreatives)
Fantastic. I was completely taken in.
(Source: anotherdayinadvertising)
Don’t-text-and-drive ads are rapidly turning into the condom ads of the new millennium. But though they’re well on their way to becoming a cliché, I still think this one is really good.
Source: I Believe in Advertising
Advertising Agency: el Taier/ Tribu DDB, Guatemala
Creative Directors: Jorge Solórzano, José Contreras
Art Directors: Victor Pardo, Walter López
Copywriter: José Contreras
Photographer: Mario Guerra
Additional credits: Raul Pineda
Raw terror is wonderfully motivating.
Okay, Mother’s Day might be over, but there’s still time to watch this brilliant, darkly funny idea from Mother, New York.
Source: Ads of the World
This is yet another lovely idea for Dove, and it’s highly interactive in spite of the fact that it’s a print ad.
Dove’s ability to hit it out of the park again and again owes everything to the strength of its core idea: Women deserve to feel better about themselves. Please note that strong core ideas have nothing to do with products, and everything to do with people.
Source: I Believe in Advertising
Advertising Agency: TORKE+CC, Lisbon, Portugal
Creative directors: André Rabanéa, Hugo Tornelo, Pedro Alegria
Art directors: Daniel Machado, João Pereira, Rui Pica and Rui Santos
Copywriters Nuno Trindade, Zeynep Rabanéa
Planners: Diogo Teixeira, Mariana Figueiredo, Frederico Ferreira
Producer: Soraia Silva
Cool idea: At the end of a festival, your Glad tent helps you neatly dispose of your trash.
(Source: helloyoucreatives)
In the normal course of events, we ad people don’t do much to counter our reputation for being selfish and self-important. This fantastic idea from Saatchi in Israel shows that our work can occasionally be of real benefit to humanity.
The generation that survived Hitler’s death camps is now dying of old age. In many cases, their stories are dying with them, and the disappearance of these eyewitness accounts provides great comfort to those who deny that the Holocaust ever happened.
Saatchi’s campaign found a way to make survivors’ individual stories very personal and relevant to today’s youth. The idea of making temporary tattoos out of survivors’ prisoner numbers creates a fascinating collision between today’s fashions and yesterday’s horrors.
This campaign deserves every prize going.
Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Gali Starkman, Eran Nir
Art Director: Naor Itzhak
Copywriter: Shachar Aylon
Account Supervisor: Lee Spungin
Account Executive: Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planner: Tal Forkosh
VP Production: Dorit Gvili
Post Production: Tom Soffer
Photographer: Avishai Finkelstein
VP Digital: Maayan Tirangel
Web Design: Michael Shely
Web Developer: Miki Abtan
Digital Project Manager: Gitit Sasson
