A FREE E-BOOK ON IDEA GENERATION?!
While I was at Seneca College this morning, one of the students commented on the difficulty of avoiding creative block when you’re trying to generate lots of ideas. Every person in advertising knows this feeling, and also the self-loathing it generates. Fortunately, there are all kinds of specific strategies for coming up with new ideas, and I wrote about them in my e-book, How To Train...
FOR MY FRIENDS AT SENECA COLLEGE
Thanks to everyone at Seneca College in Markham for attending my talk this morning. One of the students asked for advice on presentation skills, so I’m now reposting something from the archives that I hope will be helpful. This is an article that originally appeared on I Have an Idea a few years ago. The bottom line? Start practising your presentation skills now. Don’t wait till you’re in...
GREAT ADVICE FROM SETH GODIN
Seth Godin’s blog is definitely worth a follow. See below. You don’t have to pander Merely giving the people what they want is a shortcut to banality, mediocrity and invisibility. The agency that gives its clients exactly what they think they want never deserves to win Agency of the Year, and worse, is rarely seen as the leader in the field, the trusted advisor that is smart...