From the archives: great work for Elections Ontario from DDB Toronto.
Writer: Ben Weinberg
Art Director: Marketa Krivy
This brief clip provides a wonderful metaphor for the realities of a career in advertising.
All six dancers received the same brief, and all six are delivering on its requirements. But one guy is adding personal style and brilliance, so much so that he is literally out in front. In fact, even the director and cameraman can’t resist focusing on his talent (:45).
If you happen to be more like the other five dancers, do not spend any time resenting the guy out front. It’s a waste of the emotional energy you’re going to need if you want to be more like him.
And if you happen to be the guy out front, please try to stay humble. Advertising is a very long road, and you will never regret being nice.
(H/T to art director Lara Palmer for the find!)
While the intent of this poster is excellent, the final product is not. With something like 85 words of copy, it’s no longer Out Of Home. It’s Direct Mail.
It all starts with the right tools.
Advertising Agency: Leo Burnett, Frankfurt, Germany
I’ve seen a lot of optical illusion ideas over the years, but none recently, so this is a total win.
This is funny. But I wouldn’t blame a client for saying that it is not enough to simply bookend comedy with the brand logo. Would it have killed the idea to put the product somewhere in the spot itself? I don’t think so, personally, but I can feel the creative team freaking out even as I type this. And I’ve never even met them.
Using tragedy to promote a health care message? Hard hitting yes, bad taste, more so.
While digital renovation was happening at Piccadilly Circus we showcased the progress via an iconic McDonald’s fry and a dollop of ketchup
Advertising Agency: Leo Burnett, London, United Kingdom Via
Created by a company named Meat Cards, these unconventional name cards are made by laser-etching the necessary details onto slabs of tough dried meat. While these cards are perishable, they can actually stay edible for up to an entire year—they may not be for everyone, but they seem particularly apt for certain businesses, such as a survival training school.
Check out Meat Cards’ website for more information
The Sun’s classic page three topless model is replaced today for a PS4 advert.
Very, very smart.
The Economist - Get a World View. Read
Advertising Agency : BBDO, New York, USA
My favourite is the piñata.
suddenly i’m rooting for KG! great spot.
I don’t know anything about basketball, but this gave me chills. Brilliant.
What a great, simple idea. Wish I’d thought of it.
I’m told this is direct mail; I hope it’s printed up like the cheap flyers that come with my junk mail. That would be a beautiful misdirect for the recipient.
Of course, it’s a dogwalker in the sense that the client would have no budget to distribute this as the idea suggests, but I don’t care. It’s still an award-winning idea.
Source: Ads of the World
Advertising Agency: DDB, Toronto, Canada
Executive Creative Directors: Denise Rossetto, Todd Mackie
Creative Directors: David Ross, Paul Wallace
Copywriter: David Ross
Art Directors: Jake Bundock, Paul Wallace
Account Supervisors: Carly Sutherland, Rico Tudico
Released: November 2013