AD TEACHINGS

MY NAME IS SUZANNE POPE. I AM SENIOR VICE PRESIDENT AND CREATIVE DIRECTOR AT
SUDLER & HENNESSEY IN TORONTO. I'VE BEEN WRITING ADS FOR 25 YEARS. DAYUM.
I STARTED THIS BLOG TO PROVIDE FREE ADVICE AND INSTRUCTION TO YOUNG PEOPLE IN ADVERTISING.
I HOPE IT HELPS. © 2011-2013 SUZANNE POPE. ALL RIGHTS RESERVED. VIEWS ARE MY OWN.

I just got an email from the delightful Aron Fried of DDB in New York. He let me know that he was the writer on the “Make it a pony” poster for the Art Directors Club (posted two days ago). Aron was kind enough to send along the full campaign for our collective delectation. I’ve posted my favourites here. Jeez, some of them are so true I kind of did a simultaneous LOL and SOD (sob of despair). Those would be “The testing,” “Men/women 0-95,” “Schedule a meeting” and “My dog hates cats” (I’ve literally heard a version of the last one). Full credits are posted below. Thank you, Aron.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Creative Director: Menno Kluin
Art Director: Carlos Wigle
Copywriter: Aron Fried
Designer: Juan Carlos Pagan
Illustrator: Rami Niemi
Print Production: Leslie Silver
Art Buyers: Carol Brandwein, Jane Piampiano