These two lovely ads are similar in concept, and they both illustrate a couple of important points in making ads.

First of all, you always want to leave a gap for your readers to fill in, something for them to get.

Second, you want as much as possible to address some real insight about how human beings think and feel and behave. Both these ads derive their power from the same insight: That as much as human beings (in this case, guys) know what society expects of them, they find it very hard to resist or defer the things that give them the most pleasure. Awesome work.

The Nintendo ad came from Leo Burnett in Milan; the Band Sports ad is from Ogilvy Brasil.