Weekly Quote #5
This weeks quote comes from the legendary George Lois, a giant of advertising, working at DDB before leaving to start his own company with two other people. He had a prolific career in advertising, but he is best known for his amazing and iconic Esquire covers between 1962 and ‘72.
This quote needs no explaining! Lois is one of the greats of advertising and design, and according to himself was the inventor of the concept of ‘the big idea’ in advertising.
There was recently a new book by Lois published called Damn Good Advice (For People With Talent!) which I’m really hoping to read or buy soon. There is also a really interesting article about him in this months Creative Review, which includes his thoughts on Mad Men, which is apparently partly based on him…