I don’t know if it’s the Friday talking, but I really like this campaign. The team obviously had to do some research to arrive at this idea, and the research sure paid off.

Thanks, once again, to Ads of the World.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Andre Kirkelis
Copywriter: Fabio Seidl
Art Director: Guto Kono
Photographers: Keystone, Other Images, Glow Images