MY NAME IS SUZANNE POPE. I AM SENIOR VICE PRESIDENT AND CREATIVE DIRECTOR AT
SUDLER & HENNESSEY IN TORONTO. I'VE BEEN WRITING ADS FOR 25 YEARS. DAYUM.
I STARTED THIS BLOG TO PROVIDE FREE ADVICE AND INSTRUCTION TO YOUNG PEOPLE IN ADVERTISING.
I HOPE IT HELPS. © 2011-2013 SUZANNE POPE. ALL RIGHTS RESERVED. VIEWS ARE MY OWN.
SUDLER & HENNESSEY IN TORONTO. I'VE BEEN WRITING ADS FOR 25 YEARS. DAYUM.
I STARTED THIS BLOG TO PROVIDE FREE ADVICE AND INSTRUCTION TO YOUNG PEOPLE IN ADVERTISING.
I HOPE IT HELPS. © 2011-2013 SUZANNE POPE. ALL RIGHTS RESERVED. VIEWS ARE MY OWN.
>
A classic commercial that still holds up today.
This type of strategy focuses solely on ways to show the product benefit explicitly via a “demonstration”.
A new, clever way to demonstrate the product benefit can actually be the most engaging, direct form of communication.
(Source: anotherdayinadvertising)
-
adsimplified reblogged this from adteachings
-
iamsosorry likes this
-
jhermann reblogged this from adteachings and added:
this is suuuuuuuuuuuuuuuuuper racist though
-
thebreg reblogged this from adteachings
-
adteachings reblogged this from anotherdayinadvertising and added:
classic commercial that still holds up today.
-
anotherdayinadvertising posted this
