I’m a few days late in recognizing this campaign, but I want to do so now because I’m very much admiring of both the concept and its execution.

Agency writeup and credits below.

Source: I Believe in Advertising

The BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, larger equipment and longer hospital stays are just some of the reasons why a new and larger site is required. To illustrate the issue, the Dare campaign uses optical illusions to visually bring the space shortage to life for potential donors. A hallway was built that used forced perspective, an eight-foot ceilings at the far end and a five-foot ceilings in the foreground, to make it appear as though the people were getting bigger as they came towards the camera.

Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Director: Miles Jay
Production Company: OPC FamilyStyle
Executive Producers: Harland Weiss, Donovan Boden
Producer: Tony Di Marco
Director of Photography: Andre Pienaar
Post Production: PosterBoy Edit
Editor: Mark Paiva
Telecine: Alter Ego
Colorists: Eric Whipp, Wade Odlum
Online: Crush
Sound Design: Adelphoi Music
Voice-over Casting and Record: GGRP
Sound Mix: Koko Productions