This is a wonderful, deeply insightful spot, and I’m proud to say that the writer, Simon Craig, is a former student of mine.

You’ve probably heard many times that it’s better to show than to tell, and this great piece of work demonstrates why that’s so.

Agency writeup and credits below.

Source: I Believe in Advertising

The Heart and Stroke Foundation launched “Make Health Last” to help motivate and support Canadians to live the lives they want in their later years. Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. At http://www.makehealthlast.ca users can learn how to change your future and grow old with vitality.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Director: Sean Ohlenkamp
Associate Creative Directors: JP Gravina, Simon Craig
Account Manager: Laura Davis
Producer: Sandy Cole
Director: The Dempseys
Production Company: OPC
Director of Photography: John Houtman
Executive Producers: Harland Weiss, Donovan Boden
Line Producer: Kelly King
Editorial House: Rooster Post
Editor: Mick Griffin
Assistant Editor: Jesse Unruh
Visual Effects: Track & Field
VFX/Flame Artist: Ernie Mordak
Music: Vapor Music