AD TEACHINGS

I almost never post radio here because most radio is...

Wed, 19 Jun 2013 09:36:44 -0400

I almost never post radio here because most radio is irredeemably bad.

But this local radio spot from Northern Alberta (Canada!) is a brilliantly funny exception.

(Hat tip to my dear friend Bobby Hoult.)

Really nice. Source: Ads of the World Advertising...

Wed, 19 Jun 2013 06:52:00 -0400

Really nice.

Source: Ads of the World

Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng
Published: April 2013

karenhurley: 2013 cannes grand prix winner (pr & direct)...

Wed, 19 Jun 2013 05:50:17 -0400

karenhurley:

2013 cannes grand prix winner (pr & direct) for obvious reasons.

helloyoucreatives: Did you mean?

Wed, 19 Jun 2013 05:44:06 -0400

helloyoucreatives:

Did you mean?

"I love deadlines. I love the whooshing noise they make as they go by."

Tue, 18 Jun 2013 14:35:00 -0400

““I love deadlines. I love the whooshing noise they make as they go by.””

- – Douglas Adams

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

Tue, 18 Jun 2013 12:49:03 -0400

““A person buying ordinary products in a supermarket is in touch with his deepest emotions.””

- ― John Kenneth Galbraith (Canadian-born economist, 1908-2006)

Not new, but still worth sharing for its brilliance. (Hat tip to...

Tue, 18 Jun 2013 12:39:39 -0400

Not new, but still worth sharing for its brilliance.

(Hat tip to Martin Murphy!)

karenhurley: If you want a stronger marriage, work on it...

Tue, 18 Jun 2013 07:24:33 -0400

karenhurley:

If you want a stronger marriage, work on it together

Advertising Agency: Richter7, Salt Lake City, USA Via

Wild postings seldom get noticed anymore. But this one...

Tue, 18 Jun 2013 07:21:56 -0400

Wild postings seldom get noticed anymore. But this one will.

geschmacksneutral:

Black Sabbath Poster – The Legends Return

~ Janus Hansen / Andreas Rasmussen

ein-bleistift-und-radiergummi: Minimalist ‘Guinness’ Poster...

Tue, 18 Jun 2013 07:20:16 -0400

ein-bleistift-und-radiergummi:

Minimalist ‘Guinness’ Poster Design by Danilo Boer

I don’t know if this ad ever ran, but I don’t care....

Tue, 18 Jun 2013 07:18:00 -0400

I don’t know if this ad ever ran, but I don’t care. It’s the best expression of the “slow ketchup” strategy I’ve seen in years.

Advertising Agency: Leo Burnett, New Delhi, India Via

UPDATE: Oh, dear. My enthusiasm for this ad was evidently misplaced. As an alert reader on Ads of the World pointed out, this idea was done way back in 2002 by Leo Burnett in Paris.

Kids, in the age of the Internet, if you don’t have an original ad, you’d better have an original excuse.

The tears of the fathers doused my...

Thu, 13 Jun 2013 18:04:55 -0400

The tears of the fathers doused my cynicism.

laughingsquid:

Huggies Pregnancy Belt Lets Dads Feel Their Babies Move and Kick

berniewatt: carljonesreflectiveblog: youthedesigner: The...

Thu, 13 Jun 2013 18:03:18 -0400

berniewatt:

carljonesreflectiveblog:

youthedesigner:

The Quote Illustration Project by Tang Yau Hoong

Love these quotes.

Lovely illustration

Photo

Thu, 13 Jun 2013 04:19:43 -0400

The art direction sucks, but the line is quite good.

Wed, 12 Jun 2013 16:05:57 -0400

The art direction sucks, but the line is quite good.

A GREAT PRODUCT, AND A MISSED OPPORTUNITY

Wed, 12 Jun 2013 07:55:00 -0400

Twenty years ago, when people were still writing body copy, there was often an easy way to help someone improve a mediocre ad. A good creative director would know to look beyond the flat or confusing headline and burrow into whatever story was being told below. More often than not, the body copy would contain some really unusual fact about the product, a fact that was absent from the headline. The CD would point to that fact and say, “That’s your story. That’s what this ad should be about.” The copywriter’s eyes would light up, because she suddenly had the material for a great ad, if not a great campaign.

Which brings me to this campaign for a new watch from Braun. (I am not posting the other two ads, as they are even more disappointing and unclear than this one.) Here is what I understand to be the message of this campaign: Unlike most of today’s absurdly complicated watches, the Braun Steel Range is designed to tell you just the time and the date, and to do so with clean and beautiful simplicity. I should not have needed to read all three ads to get that message, but I did. Consider the headline: From 1 to 12 in 11 hours. What? Yes, I know they’re playing with the old 0-60 cliche (which is unfortunate in itself), but that thought is still a couple of steps away from saying that this watch is a model of Apple-esque minimalism. Fortunately, there’s body copy below to clear things up:

This watch shows exactly two things:
The time and that you have taste.

If I had been the creative director on this job, I would have pointed to that line and said, “That’s your headline. That’s what this ad should be about.”

Source: I Believe in Advertising

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk,
Creative Director: Olaf Reys
Art Director: Sebastian Steinhoff, Phillip Alings
Copywriter: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll

spotland: Apple - “Our Signature” (Agency: TBWA\Media Arts...

Tue, 11 Jun 2013 17:41:49 -0400

spotland:

Apple - “Our Signature” (Agency: TBWA\Media Arts Lab)

tallmantidbit: Cool little video from Apple about their...

Tue, 11 Jun 2013 17:36:11 -0400

tallmantidbit:

Cool little video from Apple about their process. I like the subtle touches in the sound design and animation.

This is a very good ad, especially for those who get...

Tue, 11 Jun 2013 04:58:38 -0400

This is a very good ad, especially for those who get golf.

sportads:

“I treat golf as a sport.” @TigerWoods @nikegolf #TW14

More than any gaming ad I’ve ever seen, this captures the...

Tue, 11 Jun 2013 04:53:40 -0400

More than any gaming ad I’ve ever seen, this captures the emotion of the gaming experience.

helloyoucreatives:

Sony is still doing weird and it is wonderful.